My process


Gather requirements

Define your goals. What’s your aim for developing a content marketing plan? Why do you want to produce content and create a content marketing plan?

This helps determining what’s best for your strategy.


Understand personas

Creating personas helps us understand your users’ needs, experiences, behaviours and goals.

They guide the ideation processes and help achieve a good user experience for your target user group.


Create a funnel

Build a content pipeline to service the awareness, consideration and decision making stages of your buyer journey using articles, guides, webinars case studies. Nurture your buyers to turn minimum viable leads into sales qualified leads.


Iterate and optimise

Using an agile framework supported by SEO and subject matter expertise, iterate on your content.

Refine and finesse your content through regular reporting and testing.

“Make your customers the hero of your stories.”

Ann Handley,  Keynote Business Speaker. Writer. Marketer.

Let’s chat about content.