The November Content About Content Awards


Welcome to the inaugural monthly Content About Content AScreen Shot 2015-11-27 at 12.21.29wards.

There’s so much great content about content being published online these days I felt it was about time someone honoured the most creative, insightful, and original articles, infographics, videos, decks, white papers, case studies, blogs, social feeds, webinars and research.

For now the Content About Content Awards will remain fairly loose and inclusive. I’ve always been a big advocate that anything which has been published is content, so that’s how I’ll approach these awards initially. Maybe down the line I’ll refine it a little.

If you think there’s some great content about content I might have missed send it to me @neo_narratives and follow to join in the fun.

November Awards

The Opportunistic Content Award

content-competition-events1Top Rank Blog (@toprank) produced a fun listicle entitled 12 Ways to Crush the Competition with Event Content which really showed the diversity of ways you can conjour content out of everyday activity. From live blogging/tweeting to wrap ups and repurposing interviews it gave immediately actionable content ideas that really seize the moment.

As someone who has created content from hundreds of events and who often sees brands struggle when they have great content right under their noses this was a perfect reminder that there’s content everywhere, we just need to know where to look.

The Analytics Content Award

Robert Mills from Gather Content (@GatherContent) presented in SlideShare a chapter from Kevin Nichols’ book, Enterprise Content Strategy called Publish and Measure Phases.

Despite the slightly dry sounding title I found this a near definitive overview of how to measure the success of your content. From creating performance metrics through to analyzing and reporting on them Nichols’ academic approach to measurement will give you food for though whether you’re new to the game or an experienced hand.

The SEO Content Award

Over at legendary SEO site Moz (@Moz), Rand Fishkin produced an extremely thorough and engaging 20 Attributespiece on link building as part of Whiteboard Friday.

Fishkin details and delves into 20 Attributes that Influence a Link’s Value using video, interactive images and cute little whiteboard drawings to give a fresh insight into the sometimes murky, arcane world of SEO. Highly recommended.

And the winner of November’s Content About Content Award is…

Screen Shot 2015-11-27 at 12.39.54Acrolink (@Acrolink) the linguistic-based content software people, for their amazing (and free!) Content Connections vitual conference in early November.

Featuring heavy hitters such as Joe Pulizzi and Ann Hadley this gift to the world of content strategists included sessions on Content Velocity Through Agile Practices, Content Optimization, Localization and Essentials for Content Marketing.

If, like me, you were unable to attend (I had a good excuse, my first son had just been born!) you can pick up the papers at Acrolink once you’ve registered.

Well worth the price of an email and the first winner of the Content About Content Award. Congratulations Acrolink.



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