Native article for Jeep

Here’s a native article I wrote recently for Jeep and Independent.ie entitled 10 adventure sports to do in Ireland to help promote the Jeep Renegade.Jeep

The brief outlined the target audience (male, 30s/40s), tone of the piece (fun, informal) and the thrust of the piece (the great outdoors, doing something a little wild)

Turnaround time was next day so there was no time to dilly dally. It took about seven hours to research and write and another hour or so to proofread and edit the next morning before submitting it.

I don’t do a lot of these anymore so it was fun to get my sleeves rolled up and get stuck in to the challenge of a tight deadline.

Luckily i’m a country boy at heart and a regular runner so the topic was something i was quite familiar with.

The client seemed to like it too as i don’t see any changes in the published piece.

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