Today is April 1, 2016. Exactly 10 years ago I conceived the world’s largest strip poker tournament as an April Fools’ joke for Paddy Power with no inkling that four months later we’d actually host the event in London and create a world record with almost 200 players. It was a stunt which made my name[…]
Here’s an article i wrote for A List Apart, the renowned webzine for developers, designers and content folk. It’s called Aligning Content Work with Agile Processes. It’s about how content and developers can work better together. And it works so check it out. Thanks to Mica, Caren and Erin for the methodical and passionate editorial process.
Visual content is everywhere. As image-based social media platforms such as Instagram and Snapchat have muscled in on Facebook and Twitter’s territory and data journalism gets ever more scientific and complex i thought it would be fun to show how and why infographics should have a place in your content arsenal. This infographic only took a[…]
Content means many things to many people. It might be one line of advertising copy or a tweet. Perhaps a press release, video, or infographic. Maybe a slide deck, brochure or report or simply a two-word call to action that could be the catalyst for the success or failure of your business. Whatever the style,[…]
Public relations, media relations, communications management – call it what you will – is widely acknowledged as some of the best bang for your marketing buck. It’s getting your product or service in front of the your target audience for little more than the cost of writing and distributing a press release. But many companies[…]
Welcome to the inaugural monthly Neo-Narratives.com Content About Content Awards. There’s so much great content about content being published online these days I felt it was about time someone honoured the most creative, insightful, and original articles, infographics, videos, decks, white papers, case studies, blogs, social feeds, webinars and research. For now the Content[…]