The December Content About Content Awards

December is typically a time when content looks both back at itself and forward to what it might be in the coming year. So we see lots of reflection, predictions and repurposing of content as producers plan for the holiday season when resources are usually depleted and not a lot gets launched. So this month’s Content[…]

Five Creative Christmas Content Tactics to Boost Your Brand

Christmas is one of the best times of year to be a content marketer. It offers a wealth of opportunity in both subject matter and for audience engagement. Your brand is almost certainly undertaking above or below the line campaigns which are perfect to leverage and the feel good factor surrounding the season of goodwill means[…]

Neo-narratives content portfolio

In the late 1990s I cut my teeth in the media as a research journalist in the B2B financial sector writing for print publications such as The Accountant, International Accounting Bulletin, Card International, Electronic Payments International and Management Consultant International. I also wrote or contributed to executive reports such as E-purses: Future Money or False[…]