About

I’m currently a product manger trying to bring agile to content and a content manager trying to bring content to dev teams.

Elsewhere i’ve done these things… I started my career as a journalist, became a PR/communications manager, moved on to content consulting with some of Europe’s biggest brands, edited an industry-leading magazine, built a corporate content newsroom, managed a multi-million euro budget, and dipped my toe into product management. Successes? I’ve had a few. Over 3,500 articles published, 300+ press releases distributed, 100+ live events reported on, a Guinness world record, media management at one of Europe’s largest sports events, doubling productivity through content governance restructuring, developing a unique & successful SEO strategy for the gambling sector, shipping the leading Irish rich list product, Paddy Power’s first blog, Card Player’s first social media platform, Betfair’s first style guide and Google Analytics reporting, and several campaign revenue firsts at Independent.ie.

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