neo-narratives - telling stories through product and content


Content and communications that convert


Content production, strategy, governance, discovery, tactical planning, auditing, optimisation, workshopping, scheduling


Social, PR, SEO, PPC, copywriting, storytelling, native & brand journalism, media management, photo shoots/calls, brand management, tone of voice


Roadmap management, voice of customer, market analysis, go to market planning, lifecycle management, product marketing, analytics, forecasting

Skills & Successes

What you see is what you get
Data-driven content that converts

I started my career as a journalist, became a PR/communications manager, moved on to content consulting with some of Europe's biggest brands, edited an industry-leading magazine, built a corporate content newsroom, managed a multi-million euro budget, and dipped my toe into product management. Successes? I've had a few. Over 3,500 articles published, 300+ press releases distributed, 100+ live events reported on, a Guinness world record, media management at one of Europe's largest sports events, doubling productivity through content governance restructuring, developing a unique & successful SEO strategy for the gambling sector, shipping the leading Irish rich list product, Paddy Power's first blog, Card Player's first social media platform, Betfair's first style guide and Google Analytics reporting, and several campaign revenue firsts at

  • Creativity

    Clever, engaging content

  • Data-driven

    Content that is specific, measurable, achievable, realistic and timely

  • Thought leadership

    Cutting edge content theory, robust governance and best practice bias

  • Strategic and tactical planning

    Converting vision into action with positive results


Me, myself and I
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Brendan Murray

Principal Content & Product Strategist
Dublin-based economics graduate with almost 20 years media, content and communications experience both in-house and as a consultant with some of Europe’s leading brands. Now a product geek and agile advocate. Likes running, food, collecting records and being a dad.


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